7+ Years
Remote
Remote
Full Time
Job Summary
We are looking for a seasoned Business Analyst with strong expertise in Marketing Automation platforms, particularly Salesforce Marketing Cloud and Pardot (Account Engagement). The role involves translating business requirements into scalable marketing solutions, enabling personalized customer engagement, and optimizing campaign performance across B2B and B2C channels.
7+ years of experience as a Business Analyst
Hands-on experience with Salesforce Marketing Cloud and Pardot (Account Engagement)
Strong understanding of B2B and B2C marketing processes
Experience in lead management, email marketing, automation rules, and engagement programs
Proficiency in SQL and data analysis
Familiarity with Salesforce CRM and integrations
Experience working in Agile/Scrum environments
Strong stakeholder management and communication skills
Preferred Skills
Salesforce certifications (e.g., Pardot Specialist, Marketing Cloud Consultant)
Experience with tools like Google Analytics, Power BI, or Tableau
Knowledge of AMPscript, Journey Builder, Email Studio (Marketing Cloud)
Understanding of API integrations and ETL processes
Exposure to GDPR, CCPA, and data privacy regulations
Key Responsibilities
Gather, analyze, and document business and functional requirements for marketing automation initiatives
Work closely with marketing, sales, and technical teams to design and implement solutions using Marketing Cloud and Pardot
Define and manage customer journeys, lead lifecycle processes, and campaign workflows
Support lead generation, nurturing, scoring, and qualification processes (Pardot focus)
Translate business needs into user stories, BRDs, FRDs, and acceptance criteria
Collaborate with developers and architects for integrations with CRM (Salesforce) and third-party systems
Perform data analysis, segmentation, and audience targeting
Track campaign performance and provide actionable insights for optimization
Support UAT, deployment, and post-implementation validation
Ensure compliance with data governance and privacy standards
Immediate to 15 days
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